Metacafe and Babelgum Partner to Deliver On-the-Go Video Entertainment.

Deal Provides Consumers Anytime, Anywhere Access to High-Quality Music, Film, Comedy and More

PALO ALTO, Calif. & NEW YORK & LONDON -- Web and mobile premium content platform Babelgum and Metacafe, the world's leading independent video site, today announced a partnership that maximizes and aligns Babelgum's high-quality content offerings and mobile technology with the large and growing Metacafe audience of more than 46 million unique monthly viewers1.

Launching today is the Metacafe iPhone application, powered by Babelgum, which features a curated collection of Metacafe videos in categories including movies, sports, music, comedy, animation and "how-to" as well as a selection of Babelgum professionally produced programming. The free application is now available via the iTunes Store in the United States, United Kingdom, Italy, Germany, France and Spain.

Also a result of the new partnership is a recently launched Babelgum-branded channel on Metacafe, showcasing a selection of film, music, comedy, environmental and urban content from the extensive Babelgum catalog. This content will also be promoted in Metacafe's recently introduced premium entertainment hubs where relevant: TV Clips, Movie Trailers, Music Videos, Sports Highlights and Video Games.

"Packaging content in popular entertainment categories is a win-win for viewers and advertisers," said Erick Hachenburg, CEO of Metacafe. "We make it easy for consumers to find content that suits their interests and preferences, and we make it efficient and effective for advertisers to reach those consumers when they're engaged in the entertainment experience."

"To us, this is an incredible and winning combination," said Babelgum CEO Valerio Zingarelli. "We're pleased to extend our mobile expertise, following the successful launch of our own US-based iPhone application earlier this year. With Metacafe's reach and Babelgum's professionally produced content and mobile technology both companies are ensured maximum visibility." This initiative was developed by the Babelgum management team with the support of Massimo Armanini of Babelgum's Board.

About Metacafe[R] - Entertainment That Connects

Metacafe[R] is the leading independent online video site. We connect consumers with the entertainment content they love and brand advertisers with the consumers they serve. The company is teaming with content creators including top movie studios, music labels, professional sports leagues, television networks, video game publishers and best-of-the-web production firms to deliver an exceptional entertainment experience to its more than 46 million unique monthly viewers, more than 11 million of them in the U.S.1. The privately held company is headquartered in Palo Alto, CA, and has offices in New York City, Los Angeles, London and Tel Aviv. For more information - and millions of entertaining videos - visit www.metacafe.com.

About Babelgum

An integrated mobile and Web content platform, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet and offers innovative professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy, that brings regionally tailored programming to smart phones - at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) - via 3G and WiFi. Babelgum's editorial focus is on music, comedy, film, urban culture, nature and the environment. The company has set up two online contests to nurture independent film and music talent: the Babelgum Online Film Festival, chaired by Spike Lee (now in its second year) and the Babelgum Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a Digital Studio initiative producing new, exclusive and original content. Two productions have already been completed, including Downstream, focusing on the controversy over the development of the oil sands of Alberta, Canada, and Extinction Sucks, a wildlife series on the subject of conservation and protection, with the active involvement of WWF. Babelgum's content partners include, amongst others, EMI, Sony BMG, the Associated Press, PBS, BBC, VBS, Lonely Planet, National Geographic, T5M, Shine Limited, Cinetic Rights Management, Content Republic, Gong Anime, The Workbook Project, Cinelan, IMG, Power to the Pixel and Off the Fence, as well as the Encounters, Los Angeles, Rushes, From Here To Awesome and Renderyard Film festivals. Babelgum is an independent and privately held company with offices in the United States, UK, Ireland, France and Italy. www.babelgum.com

1 comScore, August 2009