Entanet Calls On Entertainment Industries To Evolve And Embrace.

M2 PRESSWIRE-July 15, 2011-: Entanet Calls On Entertainment Industries To Evolve And Embrace(C)1994-2011 M2 COMMUNICATIONS

RDATE:15072011

Leading wholesale communications provider, Entanet, has called on the entertainment and music industries to embrace the opportunities that the Internet is bringing rather than fighting the ever-increasing tide of the web to download and stream entertainment content.

In the latest article on its opinion website, the company points to recent statistics from Envisional, the developer of Internet monitoring and copyright infringement protection software, which found that illegal film piracy by broadband users has grown by 30 percent over the past five years. Entanets Head of Marketing, Darren Farnden argues that the statistic is hardly surprising when we consider the technological developments we have benefitted from over this period and the significant changes to our Internet habits.

Back in 2006 the latest broadband access technology available was the up to 8Mbps MAX product. According to Ofcom, in March 2006 just 53 percent of UK households had a broadband connection (approx 13.3 million homes) and average broadband speeds were just 3.6Mbps. Five years on and Ofcoms latest reports show an average broadband speed of 6.2Mbps, with the latest access product being FTTC, offering up to 40Mbps and overall broadband availability increased to 75 percent of UK adults. Arguably this actually suggests that the problem is no better or worse today than it was five years ago.

He continues: Over the past five years we have become more Internet-savvy as access has become a more integral part of our lives. We dont just shop online, surf and send emails anymore; we use VoIP, social networks, watch IPTV, game and much more, often not only from our fixed broadband connections but also via our phones. With these significant changes to our usage habits and the improvements in technology and take-up, the number of channels to access film and music has mushroomed. Its therefore surprising that the figure Envisional quotes is not much higher.

Farnden goes on to argue that the DEA and its proposed three strikes policy and website blocking rules will not successfully tackle copyright infringement. Instead, he argues that the entertainment industries need to adapt their current antiquated business models and embrace the new opportunities the Internet can bring.

We think entertainment industry players need to provide their markets with affordable and accessible legal alternatives. The music industry has started to adopt this approach, albeit slowly, with a handful of brave artists embracing the new technologies that can help to distribute their music to a much wider audience. Weve all heard of new artists uploading their demos to YouTube and being discovered, while others have provided free single downloads and podcasts to encourage interest in their new albums and tours before they release the full versions via iTunes etc. Consider the success that Radiohead had with its three-month pay-what-you-like strategy for its In Rainbows album although its believed most fans paid nothing to download the album, more income was generated before it was released physically than the total sales of the bands previous album.

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About Entanet

Entanet is a leading wholesale voice and data communications provider and operates via a network of wholesale and resale channel partners. Entanet was founded in 1996 by Taiwanese Comms Business channel entrepreneur of the year winner Jason Tsai as part of Entagroup, a leading IT distribution and IP communications group also comprising Enta Technologies and Entamedia. The company employs over 80 staff across a variety of teams, from sales and marketing, programming, systems and network engineers, technical support and customer service operatives through to accounts and personnel. The company is located within a strikingly impressive and authentic Chinese pagoda in Telford, Shropshire, reflecting the companys Taiwanese heritage.

As a wholesale provider Entanet offers an extensive portfolio of services including wholesale and packaged broadband, leased lines and Ethernet, IP VPNs, hosting and colocation, VoIP and traditional telecoms. It is also a member of ISPA.

The company operates its own fully resilient national next generation network from Glasgow to London, with further connectivity into Amsterdam and Frankfurt and covers all of the key aggregation points that form BTs 21st century network (21CN), providing up to 10Gbps capacity. Entanet maintains over 900 peering relationships throughout Europe and manages three state of the art data centres at its Telford HQ.

Entanets high quality services and channel commitment have been regularly acknowledged with nominations in several leading awards programmes including the ISPAs, ITSPAs, CRN Channel Awards, PCR Awards, Comms Business Awards and Comms National Awards. Most recently, Entanets founder Jason Tsai was chosen as Channel Entrepreneur of the Year in the 2010 Comms Business Awards while the company was awarded the title of Best Internet Telephony in the 2011 ISPA awards. Entanets substantial levels of organic growth have also been regularly recognised by the Sunday Times Tech Track 100, Deloitte Technology Fast 500 EMEA, TechMedia Invest Top 100 and Real Business Hot 100.

For more information contact:

Darren Farnden, Head of Marketing Entanet International Ltd Tel: 0333 101 0000 Email: marketing@enta.net

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